Press ReleaseShahid Khan, Partner at IBB Consulting, comments on MicrosoftPrinceton Junction, NJ, February 7, 2008 — Excerpt from the Investor's Business Daily article "Yahoo, MSN Brands Could Both Survive A Microsoft Buyout": Microsoft's bid to buy Yahoo for $44.6 billion is mostly aimed at competing with Google (GOOG) in search and search ads. But the combination also would bring together a host of online operations that can attract ad and fee revenue. Microsoft's MSN brand offers no fewer than 14 online services that duplicate Yahoo online services. To build its online revenue, Microsoft needs to get as many people as possible visiting its sites. Combining Yahoo and MSN services such as finance, real estate, video, travel, e-mail and instant messaging would be a tough but potentially rewarding process, says Shahid Khan, a partner for IBB Consulting Group. "There would be a lot of redundancy there," he said. "It would take two to three years to get it done." About IBBInteractive Broadband Consulting Group, LLC (IBB) is a boutique consulting firm that serves leading Broadband related product and service providers in the Cable, Mobile and Media industries. IBB combines world-class deep industry and domain knowledge with extensive business, technology and operational expertise to rapidly maximize the value that growth and efficiency initiatives deliver to client businesses. Over the years, IBB had helped the leading cable, technology and content companies conceive, build and grow some of the most significant strategic, marketing and operational initiatives in the industry. The company has offices in Princeton, NJ and Amsterdam, the Netherlands. More information about IBB is available at www.ibbconsulting.com. For Media:PR Contact |
